CompuServe Is No More — But Will Email Addresses Remain Active?
Tweet CompuServe, the pioneering online service, quietly ended its 30-year run on June 30. Current owner AOL made the shutdown announcement via email to its dwindling ranks of subscribers, prompting...
View ArticleEmail List Hygiene: Remove four kinds of bad addresses to improve deliverability
Your email database is the foundation of your email marketing. Haphazardly adding names can invite irrelevant subscribers and invalid email addresses -- which weaken your foundation. Inspired by our...
View ArticleB2B Marketing: Building a quality list
"It is so top of the funnel, yet it is so undervalued." Can you guess what this sentence is referring to? It's he quality of data in contact lists. Read more for advice on achieving and maintaining...
View ArticleEmail Marketing: Inactive lists and deliverability
Email inactive lists are a growing issue for a number of marketers for a number of reasons. From mobile email customer interaction to major ISP email reassignments, deliverability is becoming harder...
View ArticleEmail Deliverability: Can you spot a scrub?
Watch this video excerpt as Matt Byrd, Email Marketing Manager, WeddingWire, explained how a “scrub,” or disengaged email subscriber, not only affects the quality of your list, but also your email...
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